Wrecked & Writing with Jeff Goins
Jeff Goins is a writer. It’s who he is, simple and direct. He’s the communications director at Adventures in Missions and somehow found the time to establish himself as a cheerleader for writers,...
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How to Write Church Announcements
Regardless of the size, worship style or technology use of your church, writing announcements is a vital communication function. And because department heads or ministry leaders tend to either give you...
View ArticleEmbrace Restrictions: The 5-Minute Presentation
Earlier this year I gave a talk at the Ignite Conference in Minneapolis about reading a lot of books. The kicker: The talk was limited to five minutes (strictly enforced) and 20 slides that...
View ArticleReligious Style Guide: Consistency!
Every church communicator needs a style guide, but the trusty AP Stylebook doesn’t exactly cover churchy lingo. You need a religious style guide and the Religion Stylebook is here to help. This...
View ArticleA Storytelling Refresher for Your Church
The church loves stories. We’ve got a holy book full of them and Jesus loved to spout them. Parables FTW! But as much as we love them, we need more practice in making stories work in our communication....
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The Website Content Episode
More About This Episode Should churches be concerned with their copywriting? This is the first question we post to Mike Kim, an expert in copywriting, marketing and storytelling. The short answer?...
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3 Places Where the Church Has Too Many Typos
Even if we don’t have degrees in English, most of us notice typos, particularly embarrassing ones in the church newsletter. And if you’re a communications manager, those proofreading mistakes fall on...
View ArticleHow to Manage Content for Your Church
I recently had a conversation with Dave Shrein for the Church Marketing Podcast about content management and editorial calendars. As the editor here at Church Marketing Sucks since 2004, I’ve had a...
View ArticleThe Communication Schedule Episode
More About This Episode Kevin D. Hendricks gives us practical tips to create consistent content within our specific niche that captures our unique voice for our audience. Kevin gives us three traits...
View ArticleHow to Write Compelling Church Announcements on #cmschat
Last night’s #cmschat on Twitter covered how to write church announcements that get results. Join us every Thursday at 9 p.m. ET for #cmschat on Twitter. Read the transcript: [View the story “How to...
View ArticleChurch Bulletin Do’s and Don’ts: A Visitor’s Perspective
It’s great to see the discussions on bulletins here on Church Marketing Sucks. But most of these articles are written by the creators of bulletins, not necessarily the users. As a born-and-bred...
View ArticleCreating Church Community Through Better Content
It’s a cliché, but I remind myself of it frequently—content is king. Much like a scientist in a laboratory, I constantly experiment with content, trying to find what works and what doesn’t....
View ArticleHow to Write a Testimony: Gospel Storytelling
Every story has a structure, typically, the three-act one learned in grade school literature classes. Act One Setting and Character Conflict Act Two Rising Action Climax Act Three Falling Action...
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How to Find Stories to Tell at Your Church
When it comes to finding stories to tell at your church, you have two methods: active and passive. Think of them as nets working in tandem. A passive tactic trails the boat, dredging the bottom and...
View ArticleHow Your Church Can Repurpose Content
With weekly sermons, worship music, Sunday School and more, churches are content factories. And church communicators are the loyal factory workers, diligently cranking out a seemingly endless stream of...
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The Original Storyteller: Making Stories Practical for Churches
We’ve been saying “story” is a buzzword for a while now (see: Story conference, Tell Me a Story, What’s Your Story?, etc.). Maybe it’s time to admit that people have been telling stories since the dawn...
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The Original Storyteller: Become a Better Storyteller in 30 Days by Robert...
Within the last few years, the word storytelling has become a buzzword, especially in business and marketing. However, the idea of story is not a new concept. Stories are powerful and capture...
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Storytelling: The Church Needs to Tell More Stories
Even if you’re a newbie church communicator, you’ve likely heard something like this: “We need to be telling more stories.” And even if you consider yourself a veteran church communicator, you may be...
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31 Storyteller Resources
Storytelling is the buzzword these days, but how do you actually do it? Our Courageous Storytellers membership site offered a collection of storyteller resources to answer that question, and we want to...
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We All Make Mistakes: Typical Typo
In celebration of Kelley’s new book, You’ve Got This: A Pep Talk for Church Communicators, we’re talking about mistakes. Check out our ‘We All Make Mistakes’ Contest to share your story and enter to...
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